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Cookie Policy

What is a cookie?
Cookies are small text files that are stored on your computer at the request of the Groupe Idea Tests website.
Why do we use them?
Cookies allow us to improve the user experience on our web pages.
The information collected by cookies allows us to:
- tailor our web pages to your individual needs;
- remember which notifications you have viewed so that they are no longer displayed;
- improve and update our web pages based on your browsing and requests.
What types of cookies do we use?
These are the categories of cookies we use:
Category 1: Necessary cookies
These cookies are essential for browsing our websites and taking advantage of their features, such as accessing secure areas of the site. If you disable these cookies, you may not be able to take advantage of all the features of our websites.
To take full advantage of all features, the following cookies are required:
- Session cookies: These are used to make it easier for you to navigate the Internet. A session cookie expires when you close your browser.
- Geolocation cookies: These are used to enable us to display personalised results based on your geographical location and expire when you exit your browser, geolocation data is not retained after these cookies expire.
Category 2: Performance cookies
These cookies are used to gather information about how you use our websites and are intended to improve their performance. For example, they collect information about which pages you visit the most and any error messages you may encounter.
The performance cookies we use are:
- Cookies managed by Google Analytics that allow us to better understand the performance of our websites.
Category 3: Advertising/Targeted Cookies
We and our service providers may use advertising cookies to show you ads that we believe are relevant to you and your interests.
Google Tag Manager is used to manage the various tags.
Google AdWords remarketing collects data about your activities when you visit our website, the websites of entities for which we provide ads (our "advertisers"), or the websites and online services in which we display ads (the "publishers"). This information may include the content you view, the date and time you view that content, the products you purchase, or information about your location associated with your IP address. We use the information we collect to deliver more relevant advertisements to you (known as "retargeting"). We collect information about where you saw the advertisements and which advertisements you clicked on. 
Adworks remarketing will display relevant ads that are tailored to you, based on the data collected by the cookie that identifies the elements of the groupeideatests web pages you visited.
The cookie is used to identify repeat visitors to a page and allows Google to show them ads related to that page. Google AdWords remarketing allows us to tailor our marketing to better meet your needs and show you relevant ads.
If you do not wish to participate in our Google AdWords remarketing, you can opt out in the Google ad preferences manager.
Advertising and targeted cookies on this site may include:
Cookie name                           For more information, including how to opt out
Google Analytics cookie '_ga'
Retention periods:
The retention period of your choice, whether consent or refusal, is recorded so that you are not asked again for a certain period of time. This period is 6 months.
Following your acceptance, the lifetime of the accepted trackers is 13 months in order to allow a relevant comparison of audiences over time.
The information collected through these cookies will be retained for a maximum of 25 months.
How to manage your cookie settings?
For optimal use of our websites, we recommend that you accept cookies.
You can choose to accept or decline cookies (except for essential cookies) by clicking on the "cookie settings" button.
Other types of cookies
Only cookies falling into the above categories are used on our websites. Please contact us via the Personal Data Request Form if you discover cookies that are not listed above.